What is Generative Engine Optimization (GEO): SEO vs. GEO
The fast-changing world of digital marketing demands that businesses be up-to-date with new trends in order to be successful. Among these, two major approaches to online visibility are Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO). While SEO has been a traditional and age-old technique for the success of digital marketing, GEO is an AI-based, latest approach. Differences between the two approaches will help businesses make better decisions to improve their online presence. What is Search Engine Optimization? SEO is the original practice of improving a website's structure, content, and authority to rank higher on the search engine result pages, SERPs. It contains techniques such as keyword research, on-page optimisation, link building, and enhanced user experience. By meeting the requirements of the algorithm of the search engine, SEO helps businesses get organic traffic and boost their visibility. For Indian businesses, an association with expert...